What we do

We’re a PR agency in the UK that tells stories, gets results, and most importantly, drives revenue.

At The Tonic Communications we are natural storytellers. We craft powerful, multi-channel PR strategies that elevate brands, drive engagement, and deliver measurable impact to our clients’ businesses.

By blending traditional media relations with digital innovation, we ensure a brand’s story reaches the right people at the right time—whether through powerful collaborations, high-impact content, or industry-leading creative campaigns.

We don’t believe in smoke and mirrors. We offer end-to-end PR solutions that position our clients as industry leaders to spark meaningful conversations and build long-term credibility.

Our expertise spans across:

Media Relations

With a team including trained journalists and seasoned PR leads, we know what makes a good story. We secure meaningful press coverage through targeted engagement and compelling content and by keeping abreast of the latest news and industry trends. We also provide practical media training support and prepare for media interviews with detailed briefs and coaching

Content Development

We love content and we’re rather good at crafting engaging pieces that captivate audiences (even if we do say so ourselves!). We can help with everything from blogs, reports, and speeches to press releases, news alerts and case studies. And we pride ourselves on distilling complex information and data into thought-provoking and engaging materials.

Thought Leadership

As an important part of any PR strategy we relish the opportunity to position key spokespeople as industry experts. By collaborating closely with our clients, we get under the skin of their organisation understanding what sets them apart from the competition, how they’re driving innovation and what they consider to be the key industry challenges and opportunities. Then we place their insight through creative news-jacking, in-depth opinion pieces and speaking opportunities.

Creative Campaign Planning & Execution

Developing bold, engaging, and shareable campaigns that capture attention and drive results is the lifeblood of our agency. And, even with the humblest of budgets, we go over and above to deliver standout results that resonate with our clients’ target audiences.

Crisis & Issues Management

When disaster strikes, having a comprehensive crisis communications plan in place is a must. The Tonic team provides a safe pair of hands in any crisis, protecting and managing brand reputation with a tried and tested approach and expert guidance. Through our decades of PR experience, we have also created in-depth crisis simulation and training, The Tonic Crisis Clinic.

PR Strategy & Strategic Counsel

Our insight-led PR strategies align with your business goals, ensuring your brand stands out in a competitive landscape. From shaping messaging to navigating challenges, we provide strategic counsel at every stage. Whether building awareness, managing reputation, or driving engagement, we craft tailored PR strategies that create impact and deliver measurable results. Find out more about our PR strategy training.

Digital PR & SEO

We blend Digital PR and SEO to amplify our clients’ online presence, securing high-quality media coverage that boosts visibility and search rankings. Our approach combines strategic storytelling, link-building, and data-driven insights to enhance credibility and drive traffic. By aligning PR with SEO best practices, we ensure brand gets the recognition the deserve from the right audiences.

Influencer & Stakeholder Engagement

Connecting brands with the right influencers and stakeholders to build credibility, trust, and engagement is an essential part of any PR strategy. By understanding who the opinion leaders and champions are in your sector and space, we drive forward mutually beneficial strategic partnerships, which amplify brand and product messages. Our tailored approach drives meaningful connections that enhance brand reputation and audience impact.

Event Management

We are fortunate to have led many unforgettable launches and events for our clients. Handling everything from venue scoping and sourcing AV and lighting to managing talent, drafting speeches and media handling – we’ve done it all on shoestring and more extravagant budgets.

Awards Support

As an award-winning agency we know how to craft compelling and winning award entries. With a high conversion rate from submission to shortlisting, we manage award identification, interviewing case studies, drafting entries, developing supporting materials and creating standout presentations.

Social Media Strategy & Content

Our impactful social media strategies drive engagement, build communities, and amplify presence. From compelling content creation to strategic planning, we match key messaging with the right audience on the right platform. Whether boosting visibility, managing campaigns, or enhancing brand storytelling, our approach delivers measurable impact across digital channels.

Product Profiling & Clinical Trials

From breakthrough innovations to clinical trials, we craft compelling narratives that resonate with media, stakeholders, and consumers. Our expertise in translating complex data into impactful storytelling ensures your product gains visibility, trust, and momentum in a competitive landscape

Looking to boost brand awareness, shape industry conversations,
or protect your reputation?

Our team has the expertise and connections to make it happen. Contact us now for an informal chat and to find out more.