Bespoke PR strategy
that delivers results
We create PR strategies that help organisations cut through the noise and communicate with clarity, purpose, and impact.
PR Strategy - mapped with TONIC
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how to make the biggest impact?
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what will deliver return on investment?
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what channels will reach the right targets?
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which messages are the most compelling?
What is the TONIC framework?
TONIC is our five-step process for developing a PR strategy that’s tailored, tactical and – most importantly, aligned with your business goals.
Our tailored PR strategy clinic can help businesses with:
Clarity on messaging:
Say the right thing to the right people, every time
Stronger media impact:
Build stories that land, stick and spread
Being proactive, not reactive
Plan ahead and seize the moments that matter
Better use of channels:
Focus time and budget where it matters most
The TONIC PR Strategy gives clients a clear, focused and actionable communications plan that strengthens messaging, maximises visibility, and delivers real-world results.
T:
Targeted
Messaging
We help you define clear, compelling messages that speak directly to your priority audiences — customers, investors, regulators or media — so your comms do more than just fill space.
O:
Opportunity
Mapping
We identify the key moments that matter to your business — from launches and seasonal trends to policy shifts and industry events — and build a plan around them to keep your brand visible and relevant.
N:
Narrative
Building
We shape your brand story from the inside out — capturing your purpose, values, impact and point of difference in a way that’s consistent, credible and ready for press, platforms and partners.
I:
Insight-Led
Advocacy
We work with you to establish a thought leadership strategy — positioning your experts as credible voices in your space and engaging third-party advocates who bring weight and relevance to your message.
C:
Channel
Strategy
We guide you to the right mix of channel targets and outputs — whether it’s earned media, owned content, social media, events or internal comms — so your message lands in the right place at the right time.
The PR Strategy Health Check
A practical, 5-step scorecard to assess the strength of your current comms — and spot the gaps holding you back. Ideal for internal planning or getting leadership aligned.
FAQs: PR Strategy Services & Planning
Who is The Tonic PR Strategy Clinic for?
- Marketing leads seeking structure, clarity and a senior-level sounding board
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Founders preparing for launch, investment, or brand repositioning
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In-house comms teams needing a fresh lens on strategy
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SMEs looking to build visibility and influence in competitive sectors
What’s included in the clinic?
- A one day facilitated strategy session (virtual or in-person)
- Pre-session discovery with your team
- Audit and evaluation of your current comms platforms and content
- A post-session strategy summary, with practical next steps and clear priorities
- A simple, structured framework for in-house delivery or agency support
- Delivery of core assets to support your team, led by the strategy. E.g press release templates, news pitches, case study examples, consent documents, sales presentations
- KPI identification – what you be measuring to know your PR/comms is delivering, and set up of KPI dashboards
- Recommendations on partners/suppliers to support you in future. E.g monitoring platforms, photographers, journalist request portals.
Why choose The Tonic?
We’re a senior PR team with deep experience in complex sectors. We bring clarity, energy and rigour to every brief – and we always deliver plans that are grounded, achievable and audience-first.
Do I need to be a retainer client to utilise The Tonic PR Strategy Clinic?
No, we support organisations on PR Strategy on a project basis and encourage businesses to get in touch with us to find out more about how we can help. Our packages can be bespoke to the unique needs of your brand, and can incorporate elements of our Crisis Clinic.
Need a PR strategy that actually delivers?
Get clarity, cut through, and confidence with our exclusive TONIC clinic.
Let’s build something brilliant
If you’re ready to get clear on your messaging, sharpen your strategy and build influence with the people who matter – we’re ready to help.
