About Vygon
Vygon UK is a leading supplier of medical and surgical devices dedicated to helping clinicians deliver the best possible outcomes for their patients. It is a proud partner of hospitals and Trusts all over the UK, where it works closely with both healthcare and procurement professionals to combine clinical effectiveness and financial efficiency. The company is committed to ethical practices, sustainability, and supporting communities through meaningful initiatives.
The Brief
As part of its wider PR strategy, Vygon UK wished to bolster its corporate social responsibility (CSR) profile by highlighting its various charitable and environmental initiatives. The primary goal was to showcase the company’s dedication to supporting local communities and promoting sustainability and, in doing so, enhancing its reputation and improving stakeholder trust. An impetus was Vygon’s success in achieving a Level 2: Comprehensive net zero targets and reporting for carbon emissions on the NHS Evergreen Sustainable Supplier Assessment. The challenge lay in effectively communicating the dual focus – charity and sustainability – while engaging a diverse range of audiences, from healthcare professionals to local communities.
The Response
The Tonic developed a strategy around impactful storytelling to bring Vygon UK’s charitable efforts to life, focussing on real-world outcomes and community impact. By crafting tailored press releases and news content, we could highlight the medical device manufacturer’s support of various charity and community initiatives, including Ben’s Medibear, Tiny But Mighty, PICC Pals, the Swindon & District Community Football League Cup Competition, and more.
To showcase Vygon UK’s environmental commitment, our PR efforts focussed on promoting its partnership with Planet Mark and aligning its messaging with the NHS Net Zero Supplier Roadmap. This was achieved through finding compelling news angles around the range of sustainability initiatives implemented by Vygon UK, supported by tailored media outreach.
Throughout the CSR PR activity The Tonic leveraged traditional and digital channels to ensure maximum visibility and engagement.
Key Results
- Ensured diverse audience engagement, with a total reach of 34 million over the campaign period
- Increased brand visibility, with coverage generated in national, regional, and healthcare trade media
- Positioned Vygon UK as a socially conscious and an environmentally responsible brand
- Enhanced the company’s credibility and visibility – efforts to promote its inaugural Christmas Fayre helped raise £2,000 for local charities
- Strengthened stakeholder relationships, with positive feedback from partners, employees, and the community
- Delivered standout media coverage in Yahoo! News, MSN, Infant Journal, Swindon Advertiser and more.
“The Tonic team’s efforts have been instrumental in showcasing our charitable and environmental initiatives. The strategic approach to PR has not only amplified our impact but also transformed our responsible business practices into compelling stories that resonate with our audiences. By integrating CSR into our wider PR strategy, The Tonic has helped us build trust, strengthen stakeholder relationships, and reinforce our brand values, demonstrating our genuine commitment to social impact while driving meaningful engagement and visibility.” – Katie Kingston, Head of Marketing & Communications, Vygon UK
Delivering CSR Success
The Tonic’s PR strategy played a vital role in amplifying Vygon UK’s CSR initiatives, showcasing the company’s charitable spirit and reinforcing its reputation as a responsible, community-focussed leader within the healthcare sector. Through targeted media outreach, impactful storytelling, and comprehensive support, The Tonic transformed Vygon UK’s CSR contributions into compelling narratives. This is a testament to The Tonic’s ability to deliver meaningful, results-driven PR solutions that drive tangible outcomes and elevate brand reputation.
This CSR campaign represents just one facet of The Tonic’s holistic PR approach. The Tonic team possesses broad expertise across all areas of PR, from strategic communications and media relations to crisis management. It delivers tailored strategies that align with its clients’ overarching business objectives, driving sustained growth and success.
