What makes a good PR brief? A guide to setting your PR agency up for success
A practical guide for marketing and communications leaders on writing a PR brief that sets your agency up to deliver. From objectives to audience insights.
Healthcare
Transforming goodwill into good news: The power of PR for CSR
The Tonic Communications helped Vygon UK achieve a reach of over 34 million through a strategic PR campaign showcasing impactful charitable initiatives and environmental leadership. Read our case study to see how thoughtful storytelling and effective media outreach can elevate your brand’s CSR narrative.
Meaningful PR results for global incontinence products leader
Learn how The Tonic Communications helped international personal hygiene group Ontex to raise awareness and credibility for Orizon SMART.
Healthcare crisis communications: How to protect your reputation
Looking for a healthcare PR agency to handle your crisis communications? Learn more
How NHS suppliers can benefit from a healthcare PR agency
Want to stand out as an NHS supplier? Learn how specialised healthcare PR can transform your communications strategy and help you win more business.
Focus on PR for eyewear to restore central vision loss
OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record
Nottingham PR firm scores national results for online clinic
Nottingham PR specialists The Tonic was commissioned by online health clinic UK Meds – a portal supplying products for home delivery –
Healthcare comms agency profiles the hidden boost of a COVID summer
One of The Tonic’s most successful data stories, mining Medichecks’ records to develop a creative PR story for national media
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson who can convey your message with clarity and deliver impact is critical. And amid the
Shining a light on the ‘Invisible Talent Pool’
The Tonic leads a charity PR strategy for Astriid – a non profit that helps people affected by long-term illness