What makes a good PR brief? A guide to setting your PR agency up for success
A practical guide for marketing and communications leaders on writing a PR brief that sets your agency up to deliver. From objectives to audience insights.
Public Relations
Why PR can deliver more effectively than paid advertising
Discover the power of PR in a crowded market. Understand why PR is essential for building trust beyond paid advertising.
Can PR really increase sales? A guide to driving more pipeline
Explore how PR can drive measurable sales growth and enhance marketing budgets beyond mere visibility in your strategy.
Top 5 PR crisis moments of 2025: lessons brands must learn
As 2025 draws to a close, we’re taking a look at the PR crisis moments that caught fire, and how
How to Measure PR (properly)
“How do you measure PR?” It’s the million-pound question — and one that crops up frequently as part of our
Is it foolish to ignore the PR potential of April 1st?
April Fools’ Day ideas – thoughts on capturing headlines and public attention to boost your brand’s visibility.
PR Week ranks The Tonic Top 40 healthcare agency
A Nottingham PR and content agency marking eight years in business has been highlighted as the best consultancy in the