By World-leading gas cylinder manufacturer Luxfer commissioned The Tonic to provide PR consultancy in 2018. An initial remit was communicating its green transport offering – the company is pioneering bespoke hydrogen fuel systems for use across rail, road and river. The Tonic has worked on profiling Luxfer’s alternative fuel projects, including:
Stepping up a gear for eye cancer charity cycle
The ‘Ride4Sight’ charity cycle saw volunteers cover 170-plus miles over two days, in aid of the Childhood Eye Cancer Trust With a regional PR brief, The Tonic developed a strategy focusing on pre-event training partner support announcements fundraising milestones and efforts family liaison, hosting cancer survivors along the route to
Award-winning Road Safety Week PR
The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
In the driving seat for Go North East
The Tonic was PR and content agency for the region’s largest bus operator, Go North East Connecting the region’s towns and villages with the cities of Newcastle, Durham and Sunderland, around 200,000 people use Go North East bus services every day. As a long term content agency and strategic consultant,
Hitting the road for safe driving campaign
In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness
National news from regional music festival PR
The Tonic was appointed to handle festival PR, plus marketing and partner liaison for the inaugural Leicester Music Festival (LMF). It was a first-of-its-kind event bringing A-list acts to the region such as Professor Green, Union J, The Saturdays, Diversity, Katy B and Labrinth. They performed at the Leicester Tigers
Global profile for One Direction designer brand launch
The Tonic was enlisted to promote Vision Express’ extensive designer brand range. The Tonic identified that a new One Direction eyewear range, for youngsters aged 6 to 14, was due to hit shelves, as an exclusive collection in the UK. It was pinpointed as a valuable awareness-raising opportunity for the
Blooming good PR for Joules product launch
The Tonic was tasked with unveiling the new Joules eyewear range to media and bloggers. The brief was to raise awareness of the kids, sun and optical collections and their availability, among key press, bloggers, Joules-friendly celebrities and partners. The Tonic helped execute a product launch on Oxford Street, linking
Show-stopping campaign for Julien Macdonald
The Tonic led launch event PR for an exclusive eyewear range from visionary designer Julien Macdonald. With a central London launch event location, The Tonic’s objective was to engage national and consumer media about the new range of glasses, and provide a glittering showcase in keeping with the Julien Macdonald
