By Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
Why choose a specialist healthcare communications agency?
Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek top 150 healthcare agencies listing (we’re in the top 40!) In our latest blog, we answer the question often asked of us. Do I need a specialist healthcare communications agency?
Championing clean and green transport
World-leading gas cylinder manufacturer Luxfer commissioned The Tonic to provide PR consultancy in 2018. An initial remit was communicating its green transport offering – the company is pioneering bespoke hydrogen fuel systems for use across rail, road and river. The Tonic has worked on profiling Luxfer’s alternative fuel projects, including:
Stepping up a gear for eye cancer charity cycle
The ‘Ride4Sight’ charity cycle saw volunteers cover 170-plus miles over two days, in aid of the Childhood Eye Cancer Trust With a regional PR brief for Vision Express’ charity cycle event, The Tonic developed a strategy focusing on: pre-event training partner support announcements fundraising milestones and efforts family liaison, hosting
Award-winning Road Safety Week PR
The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
In the driving seat for Go North East
The Tonic was PR and content agency for the region’s largest bus operator, Go North East Connecting the region’s towns and villages with the cities of Newcastle, Durham and Sunderland, around 200,000 people use Go North East bus services every day. As a long term content agency and strategic consultant,
Hitting the road for safe driving campaign
In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness
National news from regional music festival PR
The Tonic was appointed to handle festival PR, plus marketing and partner liaison for the inaugural Leicester Music Festival (LMF). It was a first-of-its-kind event bringing A-list acts to the region such as Professor Green, Union J, The Saturdays, Diversity, Katy B and Labrinth. They performed at the Leicester Tigers
Designer eyewear launch of One Direction range goes global
The Tonic was enlisted to promote Vision Express’ extensive designer eyewear collection. A new One Direction designer eyewear range, for youngsters aged 6 to 14 years old, was due to hit Vision Express’ shelves. At the time of launch, the band had reached their peak and the boys boasted followers
