#FaceApp – harmless social shenanigans or...
If you’re on any kind of social media – and who isn’t – you’ll have likely noticed your newsfeed full of hilarious/horrific shots of your friends and family transformed into pensioners by the [...]
Media coverage ‘full house’ as Tonic launches ...
The Brief The Tonic Communications was commissioned to work on Phase 2 of the nationwide Buzz Bingo club launch project, officially opening 15 clubs across the country in mid February with a lead [...]
We’re hiring! Team Tonic is growing &...
After a whirlwind few months, which has seen Team Tonic successfully complete campaigns for the University of Northumbria fashion showcase, with Tesco on an intensive store events project and on [...]
Going catwalk crazy for University of Northumbria ...
The Brief To maximise exposure around its renowned fashion courses, the University of Northumbria commissioned The Tonic to deliver PR and media relations for its two major catwalk showcases in [...]
Bagging results for retail events at Tesco...
The Brief Vision Express acquired over 200 Tesco Opticians in late 2017 and enlisted the support of The Tonic to support the acquisition announcement to national media, and subsequently plan and [...]
Food for thought? The Tonic launches research...
The Brief Registered charity, The Howard Foundation, commissioned The Tonic Communications to launch a piece of scientific research based on a pilot trial which indicated that a specific [...]
“Look to the future people, make it special and ...
These words are courtesy of David Shutts OBE, founder of charity ASTRiiD, whose life was celebrated today, a month after he lost his battle to cancer. The ceremony itself was poignant, personal [...]
Never mind the buzz words – the short lifespan...
The Oxford English Dictionary’s ‘word of the year’ is always a hot news topic – and if you don’t know what a Youthquake or Milkshake Duck is, the Guardian can enlighten you – but researchers have [...]
We’re hiring! Applications open for Events/PR...
We’re proud to be a fast-paced public relations agency, and due to client demand, we are looking to recruit an experienced events/PR manager to join our hardworking team in Nottingham/Newcastle. [...]
What the Paradise papers mean for PR
While Panorama is renowned for its investigative reportage – such as FIFA’s Dirty Secrets and the Diana Princess of Wales interview – this week saw the world’s media cover its coverage of the [...]
Has the Bell Pottinger scandal injured the PR...
Good PR agencies help shape the headlines, rather than become the subject of them. Yet this week major multinational consultancy Bell Pottinger had the news spotlight on them for an ‘economic [...]
2016 – A tumultuous year for Britain’s...
As January heralds a reluctant return to work for some (but not us!), weary commuters may be hoping that 2017 puts the brakes on rail and air misery caused by potential industrial action. During [...]
Football – a sport first or a business deal?
Contributing writer: Theo Webley As the FA crisis deepens amid claims of corruption rife among UK chiefs, managers and agents, the ‘beautiful game’ is under more scrutiny than ever for alleged [...]
Media backlash on Helen’s high hems take...
Team GB is currently riding high in the medal table for Rio 2016, on par to top the London 2012 successes, yet the headlines this week were dominated by discourse around the wardrobe choices of [...]
Are you ROFL at the latest additions to the...
The boffins at Oxford English Dictionary, the self-proclaimed protectors of the English language, have recently announced 1,000 new words for its publication, with ROFL making its debut. For the [...]
Donald Trump: The man who defies reputation...
Contributing writer: Felicity Theaker As commentators pick over the spoils of the second presidential debate, it seems that Donald Trump has defied expectations by continuing to ride out the most [...]
FT versus HP – PR spills into news pages
The potentially tricky but co-dependent relationship between PRs and media has long been the source of debate within the industry – with the issue rearing its head earlier this month as another [...]
Named the worst PR launch in history
As a PR agency with global credentials and reach, we like to keep our ear to the ground on the international PR scene. So our interest was well and truly piqued by a unique celebrity chat app [...]
Charity begins at home…and at the office
So, we’ve all heard the phrase, and it’s been attributed to the Bible, Charles Dickens and a physician from the 1600s. No matter, the idea is that we should look after our nearest and dearest [...]
And the award goes to…(drum roll here)
At Tonic Towers, we’ve been cautiously mulling over that introduction, in the hope that our own moniker will follow it. Because in a modest and very British way, we’re graciously ecstatic to be [...]
Home is where the heart – and Hustle – is!
At The Tonic, we’re proud to have our Nottingham PR office bang in the heart of the Creative Quarter. We instantly fell in love with the Georgian building on High Pavement, with its sash windows [...]
Love is in the air…and on a dual carriageway in ...
We were feeling the love at Tonic Towers’ Nottingham PR HQ recently, when a surprise proposal made a fitting finale to a charity bike ride undertaken by 40 volunteer fundraisers at Vision [...]
Practising what we preach
So, here at Tonic we’ve got a shiny new website, and if you’re reading this, hopefully you may have had a gander and be suitably impressed. As anyone who has ever had a website knows, getting one [...]
When pedal power meets PR
In case you hadn’t noticed, summer has well and truly scarpered, leaving in its wake a washout October which set the scene for a mammoth outdoors adventure. At Tonic towers we’ve been kept busy [...]