By Luxury motorhome brand Hey Campers enlisted the support of travel PR specialists The Tonic Communications to launch the Midlands-based business and capitalise on the growing trend to staycation. The brief was to: Audit and optimise the Hey Campers website, to drive conversions and maximise bookings by ensuring the company ranked
Focus on PR for eyewear to restore central vision loss
OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record in national, results-driven PR for eyewear brands and vast optical experience. The brief was to support the launch of OXSIGHT’s latest product, a high tech AI-powered device called OXSIGHT Onyx,
Nottingham PR firm scores national results for online clinic
Nottingham PR specialists The Tonic was commissioned by online health clinic UK Meds – a portal supplying products for home delivery – following a competitive pitch process. The initial brief was a three-month healthcare PR campaign to support brand activity related to sponsorship of Nottingham Forest Football Club, raise awareness of the
Healthcare comms agency profiles the hidden boost of a COVID summer
One of The Tonic’s most successful data stories, mining Medichecks’ records to develop a creative PR story for national media To position Medichecks as a leading blood test provider, healthcare comms agency The Tonic interrogated the company’s proprietary data to pinpoint newsworthy data stories. By accessing Medichecks’ records, which covered
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
Why choose a specialist healthcare communications agency?
Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek top 150 healthcare agencies listing (we’re in the top 40!) In our latest blog, we answer the question often asked of us. Do I need a specialist healthcare communications agency?
Championing clean and green transport
World-leading gas cylinder manufacturer Luxfer commissioned The Tonic to provide PR consultancy in 2018. An initial remit was communicating its green transport offering – the company is pioneering bespoke hydrogen fuel systems for use across rail, road and river. The Tonic has worked on profiling Luxfer’s alternative fuel projects, including:
Stepping up a gear for eye cancer charity cycle
The ‘Ride4Sight’ charity cycle saw volunteers cover 170-plus miles over two days, in aid of the Childhood Eye Cancer Trust With a regional PR brief for Vision Express’ charity cycle event, The Tonic developed a strategy focusing on: pre-event training partner support announcements fundraising milestones and efforts family liaison, hosting
Award-winning Road Safety Week PR
The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
