By Luxury motorhome brand Hey Campers enlisted the support of travel PR specialists The Tonic Communications to launch the Midlands-based business and capitalise on the growing trend to staycation. The brief was to: Audit and optimise the Hey Campers website, to drive conversions and maximise bookings by ensuring the company ranked
Championing clean and green transport
World-leading gas cylinder manufacturer Luxfer commissioned The Tonic to provide PR consultancy in 2018. An initial remit was communicating its green transport offering – the company is pioneering bespoke hydrogen fuel systems for use across rail, road and river. The Tonic has worked on profiling Luxfer’s alternative fuel projects, including:
Stepping up a gear for eye cancer charity cycle
The ‘Ride4Sight’ charity cycle saw volunteers cover 170-plus miles over two days, in aid of the Childhood Eye Cancer Trust With a regional PR brief for Vision Express’ charity cycle event, The Tonic developed a strategy focusing on: pre-event training partner support announcements fundraising milestones and efforts family liaison, hosting
Award-winning Road Safety Week PR
The Tonic drives the importance of motorist health for Road Safety Week The Tonic was commissioned to develop a Road Safety Week PR campaign between the Road Haulage Association (RHA) and national optician Vision Express. The core objective was to target drivers – both public and professional – with messages
In the driving seat for Go North East
The Tonic was PR and content agency for the region’s largest bus operator, Go North East Connecting the region’s towns and villages with the cities of Newcastle, Durham and Sunderland, around 200,000 people use Go North East bus services every day. As a long term content agency and strategic consultant,
Hitting the road for safe driving campaign
In 2018 Vision Express invested in a state-of-the-art ‘Vision Van’ and enlisted the support of The Tonic to deliver a year-long safe driving campaign The Tonic worked in partnership with the Road Haulage Association, managing logistics as the HGV traveled the length and breadth of the UK to raise awareness
Launching North East jobs initiative amid Thomas Cook collapse
The Tonic was commissioned for a B2B campaign after the sudden collapse of Thomas Cook Connect Health quickly mobilised to support those in the North East set to lose their jobs. The community healthcare provider brought together Newcastle College, the North East CIPD, and other businesses. They planned and hosted
