By Luxury motorhome brand Hey Campers enlisted the support of travel PR specialists The Tonic Communications to launch the Midlands-based business and capitalise on the growing trend to staycation. The brief was to: Audit and optimise the Hey Campers website, to drive conversions and maximise bookings by ensuring the company ranked
Championing clean and green transport
World-leading gas cylinder manufacturer Luxfer commissioned The Tonic to provide PR consultancy in 2018. An initial remit was communicating its green transport offering – the company is pioneering bespoke hydrogen fuel systems for use across rail, road and river. The Tonic has worked on profiling Luxfer’s alternative fuel projects, including:
Stepping up a gear for eye cancer charity cycle
The ‘Ride4Sight’ charity cycle saw volunteers cover 170-plus miles over two days, in aid of the Childhood Eye Cancer Trust With a regional PR brief for Vision Express’ charity cycle event, The Tonic developed a strategy focusing on: pre-event training partner support announcements fundraising milestones and efforts family liaison, hosting
