High-growth start-up, Clicksco Labs called in The Tonic to handle tech PR and launch Emojicate – the world’s first emoji-only social network. Initially available on i0s and latterly, Android, The Tonic’s brief was to engage national, consumer and tech media to drive downloads of the app, specifically with a teen audience.
With a strong understanding of the tech PR landscape, The Tonic’s first move was to negotiate an exclusive with TechCrunch – the number one news portal for technology. Thanks to the reach and global readership of TechCrunch, the story was syndicated internationally, being picked up as news items and reviews in the UK, USA, Japan, Denmark, Germany and many more countries.
The Guardian, the Wall Street Journal, Irish Times and USA Today were just some of the titles to publish news. Within days of press launch, Emojicate was the second most downloaded social app in Denmark, just behind Facebook Messenger.
Director of Clicksco Labs, said:
“As a completely new brand in the app download space we were keen to make this first launch as impactful as possible. Success for us is principally measured in terms of downloads, but online discussion amongst this tech savvy audience was critical for us too, in terms of building credibility as we planned to launch further products. As tech PR specialists, the campaign from The Tonic Communications really helped us to achieve both.”