By Luxury motorhome brand Hey Campers enlisted the support of travel PR specialists The Tonic Communications to launch the Midlands-based business and capitalise on the growing trend to staycation. The brief was to: Audit and optimise the Hey Campers website, to drive conversions and maximise bookings by ensuring the company ranked
Focus on PR for eyewear to restore central vision loss
OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record in national, results-driven PR for eyewear brands and vast optical experience. The brief was to support the launch of OXSIGHT’s latest product, a high tech AI-powered device called OXSIGHT Onyx,
Nottingham PR firm scores national results for online clinic
Nottingham PR specialists The Tonic was commissioned by online health clinic UK Meds – a portal supplying products for home delivery – following a competitive pitch process. The initial brief was a three-month healthcare PR campaign to support brand activity related to sponsorship of Nottingham Forest Football Club, raise awareness of the
Healthcare comms agency profiles the hidden boost of a COVID summer
One of The Tonic’s most successful data stories, mining Medichecks’ records to develop a creative PR story for national media To position Medichecks as a leading blood test provider, healthcare comms agency The Tonic interrogated the company’s proprietary data to pinpoint newsworthy data stories. By accessing Medichecks’ records, which covered
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
By International PR campaign highlights the plight of deskless workers
Workforce management solution Quinyx turned to The Tonic for strategic counsel, campaign planning, PR and copywriting support to launch its annual international State of the Deskless Workforce study. With a wealth of global data – split by sector, gender and age – to draw from, The Tonic launched the overarching
PR horror stories: What happens when PR goes wrong?
As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making ?)
Healthcare public relations put to test by Medichecks
While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
Highlighting COVID pain for private physios
PR for healthcare provider the Musculoskeletal Partners Network (MSKPN), showcased support to members through COVID-19. This was due to the threat private physiotherapists faced, after their services fell through the gaps of Government bailouts to counteract the impact of the UK’s COVID crisis. Targeting national print and broadcast media, The
