By As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making 😬)
By Healthcare public relations put to test by Medichecks
While millions of businesses came to a standstill amid the pandemic, The Tonic stepped up with healthcare public relations support to Medichecks It managed communications launching home-to-lab COVID antibody tests. The objective was to help the public better understand their COVID-19 status and their level of individual health risk. Responding
Highlighting COVID pain for private physios
PR for healthcare provider the Musculoskeletal Partners Network (MSKPN), showcased support to members through COVID-19. This was due to the threat private physiotherapists faced, after their services fell through the gaps of Government bailouts to counteract the impact of the UK’s COVID crisis. Targeting national print and broadcast media, The
Communicating during COVID – The Tonic’s lockdown showcase
Communicating during COVID-19 presented challenges to many businesses. The Tonic helped its clients navigate the noisy media landscape, developing newsworthy content that achieved national results. Check out what we’ve been up to since the pandemic hit, in this short video… This showcases how: Communicating during COVID is important – your
PR Week ranks The Tonic Top 40 healthcare agency
A Nottingham PR and content agency marking eight years in business has been highlighted as the best consultancy in the Midlands for its healthcare expertise. The Tonic Communications – head-quartered in the Lace Market since it was founded in 2013 – is named by industry bible, PR Week, in the
