Retail and Leisure

Dementia-inspired fashion focus for University PR campaign

The Tonic Communications was commissioned by Northumbria University with a brief to drive a strategy focused on: showcasing student work from Northumbria’s arts, design, fashion and architecture courses, exhibited through the end-of-year shows Northumbria University’s Health and Life Sciences offering University profile raising in the run up to Confirmation and

Data-driven PR highlights politics is a major stress factor for Brits

Leading home health testing company, Medichecks highlights patterns of stress. The data-driven PR campaign was developed from statistics collected anonymously from customers who undertook at-home stress saliva tests. Interrogating the data made for interesting reading. It highlighted that stress peaked in 2019 when the UK was faced with political uncertainty.