By Workforce management solution Quinyx turned to The Tonic for strategic counsel, campaign planning, PR and copywriting support to launch its annual international State of the Deskless Workforce study. With a wealth of global data – split by sector, gender and age – to draw from, The Tonic launched the overarching
National news from regional music festival PR
The Tonic was appointed to handle festival PR, plus marketing and partner liaison for the inaugural Leicester Music Festival (LMF). It was a first-of-its-kind event bringing A-list acts to the region such as Professor Green, Union J, The Saturdays, Diversity, Katy B and Labrinth. They performed at the Leicester Tigers
Designer eyewear launch of One Direction range goes global
The Tonic was enlisted to promote Vision Express’ extensive designer eyewear collection. A new One Direction designer eyewear range, for youngsters aged 6 to 14 years old, was due to hit Vision Express’ shelves. At the time of launch, the band had reached their peak and the boys boasted followers
Blooming good PR for Joules product launch
The Tonic was tasked with a high-profile product launch – unveiling the new Joules eyewear range to media and bloggers. The brief was to raise awareness of the kids, sun and optical collections and their availability, among key press, bloggers, Joules-friendly celebrities and partners. The Tonic helped execute a product
Show-stopping campaign for Julien Macdonald
The Tonic led launch event PR for an exclusive eyewear range from visionary designer Julien Macdonald. With a central London launch event location, The Tonic’s objective was to engage national and consumer media about the new range of glasses, and provide a glittering showcase in keeping with the Julien Macdonald
Putting national retailer in the frame
The Tonic was the retained PR agency for optician Vision Express for eight years A wide-ranging brief saw the agency: Launch the retailer’s Oxford Street flagship store with ambassador and chef Heston Blumenthal Manage trading announcements and acquisitions, including a Competitions & Markets Authority investigation Introduce new product ranges to
Bagging PR for retail events at Tesco
Vision Express acquired over 200 Tesco Opticians in late 2017 and enlisted the support of The Tonic to deliver PR for retail events The brief was to plan and deliver activity around the acquisition, managing launches at the re-branded stores. This had to align with an intensive refurbishment schedule that
Media ‘full house’ as The Tonic launches Buzz Bingo clubs
The Tonic delivered a regional PR brief for Buzz Bingo, officially opening clubs across the country with a lead time of just three weeks. VIP guests and and media attended the openings, with the ultimate goal of building the Buzz Bingo brand following a £40 million investment to switch from
Dementia-inspired fashion focus for University PR campaign
The Tonic Communications was commissioned by Northumbria University with a brief to drive a strategy focused on: showcasing student work from Northumbria’s arts, design, fashion and architecture courses, exhibited through the end-of-year shows Northumbria University’s Health and Life Sciences offering University profile raising in the run up to Confirmation and
