The Tonic delivered a regional PR brief for Buzz Bingo, officially opening clubs across the country with a lead time of just three weeks.
VIP guests and and media attended the openings, with the ultimate goal of building the Buzz Bingo brand following a £40 million investment to switch from Gala Bingo.
As part of the regional PR strategy, The Tonic was responsible for inviting journalists to experience bingo at the clubs and maximising positive editorial coverage, delivering 100% coverage conversion.
The Tonic team successfully managed press visits and events across the UK, taking responsibility for project and event management. Key results achieved included:
- 40 pieces of coverage were generated, of which 100% were positive and contained key messaging about Buzz Bingo. Its research into what bingo means to different regions in Britain was used as content to secure media interest.
- 267% coverage conversion, with all club stories placed with media
- Over 2 million consumers were reached
- The activity prompted over 400 social media shares
The Tonic has national expertise, alongside the right contacts to deliver against a regional PR brief. To find out more about our track record please contact us.