The reality is if you’re supplying products or services to the NHS, you know how competitive the market is. Standing out and getting your brand in front of the right people isn’t always easy.
That’s where a healthcare PR agency comes in.
A solid PR strategy isn’t just about getting media coverage, it’s about building trust, credibility, and making sure NHS decision-makers recognise your value.
In this article we dive into how partnering with a PR agency for healthcare can give your brand the edge it needs.
The NHS Is not your average market
The NHS is a hugely complex organisation and has a web of strategic decision-makers and stakeholders. If you’re a supplier, you know that getting your message across to the right people, at the right time, can be challenging.
A UK healthcare PR agency gets this.
They live and breathe the healthcare sector, understanding not just who you need to talk to, but how to navigate time-pressured NHS teams, and stringent processes.
Do You Really Need a Healthcare PR agency?
If you’re an NHS supplier, yes, you do. And here’s why:
Getting your story in the right hands
Ever sent out a media story that didn’t get any traction?
A healthcare PR agency has built relationships with key healthcare journalists over the years. They know exactly who’s interested in your story and how to make it impossible for them to ignore.
They also know how to interrogate your business to find the angles and hooks that may pique the interest of your key influencers.
Speaking ‘NHS’ without getting lost in translation
Writing for the NHS isn’t like other kinds of communication.
A healthcare communications expert knows how to take highly technical innovations and turn them into stories that NHS decision-makers actually want to read. Key to this is showcasing how an innovation will deliver improved patient outcomes and positvely impact patient experience.
Building Trust and Credibility
The NHS is all about trust. You don’t just need to prove that your products work, you need to show that you’re reliable, ethical, and committed to patient care.
A healthcare PR agency can help position you as a leader by:
- Securing thought leadership features in key healthcare publications.
- Sharing real success stories about your partnerships with the NHS – and securing their buy in to communicate about it.
- Crafting messages that align with NHS values and priorities.
The Tonic Communications profiled how Vygon’s Lifecath helped save one NHS Trust over £75,000
Help you Win More NHS Tenders
Winning an NHS contract goes far beyond just ticking the right boxes. You need to stand out as a credible, trusted supplier. PR agencies can help UK suppliers by:
- Building trust with well-documented case studies and testimonials.
- Creating persuasive, high-quality content for your tenders.
- Showcasing your experience with strong PR campaigns that NHS buyers notice.
Finding the Right Channels
At The Tonic Communications we see lots of suppliers struggling with their online presence.
Should you be on LinkedIn?
What about Twitter/X?
And what should you be saying to make the right impression, on the right people?
A good healthcare communications agency will help you figure out where you need to be and what you need to say to get noticed.
Why Work With The Tonic Communications?
Our work has spanned a wide range of medical services and products, offering high quality British healthcare communications.
For instance, providers of diagnositic testing, food/allergy monitoring, incontinence support, ophthalmology and optical health, cataract care, rehabilitation and mental health, physiotherapy and pain services, eyewear and visioncare, surgical items, an array of medical technology – and much more.
We’ve helped NHS suppliers like you build trust, gain media attention, and boost their reputation in a highly competitive space. And we love it!
Whether you need NHS press release writing, crisis management, or a full-scale creative PR strategy, we’re here to help. Let’s work together to get your brand noticed by the people that matter.
Let’s Chat
Want to find out how a healthcare PR agency can help your business grow? Get in touch with us today at The Tonic Communications.
