By As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making ?)
Donald Trump: The man who defies reputation management?
Originally posted in 2016: As commentators pick over the spoils of the second presidential debate, it seems that Donald Trump is defying reputation management and expectations. Trump continues to ride out the most recent storm around lewd comments, which has prompted an exodus of his supporters. Dubbed the ugliest debate
