UK newspapers join forces in historic front page campaign urging government to ‘Make It Fair’
British companies and creatives have united against proposed changes to UK copyright law in response to AI.
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What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson who can convey your message with clarity and deliver impact is critical. And amid the
PR horror stories: What happens when PR goes wrong?
As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always
Why choose a specialist healthcare communications agency?
Over the years we’ve carved a specialism as a leading healthcare communications agency, and this was reinforced by our PRWeek
Communicating during COVID – The Tonic’s lockdown showcase
Communicating during COVID-19 presented challenges to many businesses. The Tonic helped its clients navigate the noisy media landscape, developing newsworthy
Times Radio debuts with PM as guest
Broadcast PR is a key part of what we do, so we dive in to the launch of the latest
The ‘F’ word (furlough!) and other ways coronavirus has changed our language
We’re living in unprecedented times, and we know it. Such has been the impact of the global pandemic that everyday
Lack of trust, funding issues and jobs in jeopardy – the future of UK media?
Two important Commons committee meetings have discussed the future of broadcasting and journalism, with worrying conclusions. It comes as the
PR Week ranks The Tonic Top 40 healthcare agency
A Nottingham PR and content agency marking eight years in business has been highlighted as the best consultancy in the
Life in lockdown – what will we learn?
As Ministers yesterday announced a further ‘minimum’ three-week extension to the coronavirus lockdown, I reflect on the first four weeks