By OXSIGHT is behind the world’s most advanced smart glasses, and enlisted the support of The Tonic for its track record in national, results-driven PR for eyewear brands and vast optical experience. The brief was to support the launch of OXSIGHT’s latest product, a high tech AI-powered device called OXSIGHT Onyx,
What makes a good media spokesperson? A lesson in COVID communications from JVT
Selecting a good media spokesperson that can convey your message with clarity and deliver impact is critical. And amid the ever-changing landscape of the pandemic, the regard for Nottingham’s Professor Sir Jonathan Van-Tam is a case in point. The Deputy Chief Medical Officer, known affectionately as JVT, will step down
PR horror stories: What happens when PR goes wrong?
As PR professionals, we live for the buzz of generating results and exceeding campaign KPIs. But, sometimes, things don’t always go exactly to plan, despite your best efforts, and crisis communications experience is needed. What happens when things go wrong? Here are some horror stories (not of Tonic’s making ?)
