By Workforce management solution Quinyx turned to The Tonic for strategic counsel, campaign planning, PR and copywriting support to launch its annual international State of the Deskless Workforce study. With a wealth of global data – split by sector, gender and age – to draw from, The Tonic launched the overarching
By National news from regional music festival PR
The Tonic was appointed to handle festival PR, plus marketing and partner liaison for the inaugural Leicester Music Festival (LMF). It was a first-of-its-kind event bringing A-list acts to the region such as Professor Green, Union J, The Saturdays, Diversity, Katy B and Labrinth. They performed at the Leicester Tigers
Designer eyewear launch of One Direction range goes global
The Tonic was enlisted to promote Vision Express’ extensive designer eyewear collection. A new One Direction designer eyewear range, for youngsters aged 6 to 14 years old, was due to hit Vision Express’ shelves. At the time of launch, the band had reached their peak and the boys boasted followers
