By The Tonic was appointed to handle festival PR, plus marketing and partner liaison for the inaugural Leicester Music Festival (LMF). It was a first-of-its-kind event bringing A-list acts to the region such as Professor Green, Union J, The Saturdays, Diversity, Katy B and Labrinth. They performed at the Leicester Tigers
Launching North East jobs initiative amid Thomas Cook collapse
The Tonic was commissioned for a B2B campaign after the sudden collapse of Thomas Cook Connect Health quickly mobilised to support those in the North East set to lose their jobs. The community healthcare provider brought together Newcastle College, the North East CIPD, and other businesses. They planned and hosted
