By The Tonic was PR and content agency for the region’s largest bus operator, Go North East Connecting the region’s towns and villages with the cities of Newcastle, Durham and Sunderland, around 200,000 people use Go North East bus services every day. As a long term content agency and strategic consultant,
Launching North East jobs initiative amid Thomas Cook collapse
The Tonic was commissioned for a B2B campaign after the sudden collapse of Thomas Cook Connect Health quickly mobilised to support those in the North East set to lose their jobs. The community healthcare provider brought together Newcastle College, the North East CIPD, and other businesses. They planned and hosted
